Whit Norrad | Marketing Unmastered
The inside of a marketer's mind.

Thoughts & Articles

Dec
30
The Post I Didn't Want to Make

The Post I Didn't Want to Make

I'm not a journal person, and I'm a person that only wants to write with a purpose. Today, I needed
3 min read
Dec
22
Easy Tips to Navigate Marketing in the Days Before Christmas

Easy Tips to Navigate Marketing in the Days Before Christmas

The holiday season is a busy and exciting time for businesses, but it can also bring with it a number
3 min read
Dec
16
Marketing Basics for Car Dealers

Marketing Basics for Car Dealers

Marketing is a crucial aspect of running a successful car dealership. It's not enough to simply have a wide selection
3 min read
Aug
11
How to Actually Build a Brand Reputation of Authenticity

How to Actually Build a Brand Reputation of Authenticity

Spoiler alert: you're going to need to walk the walk, talk the talk, and do this again and again and
3 min read
Jun
20
On Core Memories

On Core Memories

Recently, I was chatting with some colleagues about ice cream cake. My birthday always fell around the last day of
1 min read
Jun
10
5 Reasons Why I Hate Mandated OEM Websites

5 Reasons Why I Hate Mandated OEM Websites

The top 5 reasons why OEM mandated websites suck and I hate them. Sincerely, an automotive marketer.
3 min read
May
31
Marketing Idea: Textured Elevator Signage

Marketing Idea: Textured Elevator Signage

How I got here: 1. Talking about J. Lo. 2. Fashion lines 3. How timeless J. Lo. is 4. How
1 min read
May
19
sign for lawn mowing

Lessons in Sales From a 13-Year-Old Kid

My 13 y/o neighbour has more hustle than half of the “professional” sales reps out there. When was the
1 min read
May
10
On Car Dealerships and Crypto: Does it Make Sense?

On Car Dealerships and Crypto: Does it Make Sense?

AutoRemarketing Canada shared today [https://www.autoremarketing.com/arcanada/cion-digital-now-providing-cryptocurrency-services-canadian-dealers] that Cion Digital will be expanding into Canada, giving dealers
2 min read
May
05
Why Attribution Doesn't Matter

Why Attribution Doesn't Matter

First things first: it's not that attribution doesn't matter, but it's that attribution doesn't matter as much as you think
2 min read