Whit Norrad | Marketing Unmastered
The inside of a marketer's mind.

Thoughts & Articles

May
19
sign for lawn mowing

Lessons in Sales From a 13-Year-Old Kid

My 13 y/o neighbour has more hustle than half of the “professional” sales reps out there. When was the
1 min read
May
10
On Car Dealerships and Crypto: Does it Make Sense?

On Car Dealerships and Crypto: Does it Make Sense?

AutoRemarketing Canada shared today [https://www.autoremarketing.com/arcanada/cion-digital-now-providing-cryptocurrency-services-canadian-dealers] that Cion Digital will be expanding into Canada, giving dealers
2 min read
May
05
Why Attribution Doesn't Matter

Why Attribution Doesn't Matter

First things first: it's not that attribution doesn't matter, but it's that attribution doesn't matter as much as you think
2 min read
May
02
Three Steps to an Email Marketing Content Sandwich 🥪

Three Steps to an Email Marketing Content Sandwich 🥪

There are many terrible emails out there, and many amazing ones. After creating campaigns for almost 10 years, I've been
2 min read
Apr
26
How to Actually Display Vehicles on Your Lot So People Will Notice

How to Actually Display Vehicles on Your Lot So People Will Notice

Use Your Inventory to Make Friends This is the lowest barrier-to-entry way to create an interruption in your dealership's local
1 min read
Apr
22
How To Use Your Physical Business to Win More Local Customers

How To Use Your Physical Business to Win More Local Customers

Something that I’ve been noticing lately is that many businesses don’t use their physical space as a way
4 min read
Apr
22
On Single Serving Friends

On Single Serving Friends

Today, I’m heading off on a cross-country flight to be the best maid of honour ever for a friend
2 min read
Mar
26
I Have a Massive Problem with the SEO Industry

I Have a Massive Problem with the SEO Industry

I have a big problem with the SEO industry. Two, actually. SEO Isn't Magic #1 is that big marketing names
1 min read
Mar
03
On Confidence

On Confidence

There's a fine line  between confident and cocky, right? I believe that there is. Here's what I've learned from examples
3 min read
Mar
02
TikTok logo on black background

What Brands Need to Learn From TikTok to Increase Profits

Everyone loves to hate TikTok. While I'm not (yet) a famous TikTok-er, I've been in the marketing game for a
3 min read