Thoughts & Articles

Feb
24
Why Dealerships Should Market like SaaS Companies

Why Dealerships Should Market like SaaS Companies

Why should dealerships need to behave, and market, more like SaaS companies? I have some insights! ‍ Understanding the Full Picture
4 min read
Feb
10
75-year-old-lady standing looking into marketer's camera

The Story Of A 75-Year-Old Buying A New SUV: Part I

Like any great automotive marketer, I pelt everyone I know with 101 questions about their purchase experience when I see
7 min read
Jan
24
Thoughts on Multiple GMB Listings for Different Departments

Thoughts on Multiple GMB Listings for Different Departments

Like most things in the SEO and digital marketing world, the use of GMB (Google My Business) and how to
4 min read