Marketing Idea: Textured Elevator Signage

How I got here:

1. Talking about J. Lo.
2. Fashion lines
3. How timeless J. Lo. is
4. How she's in every elevator in Vegas

You might be able to guess where I'm going with this.

What if, instead of a flat, glass-encased posterboard, the J. Lo. poster was textured?

Make it 3D. Grab-able.

Sounds awful: yes.

Would it work in Vegas? Yes.

Would it work for other shows and services there? Yes.

Have you seen this before? I'd love to see any examples of this in action!