Whit Norrad

Whit Norrad

Ontario/Texas/The Road
Whit's on mission to scale your local business. With over 10 years of experience in marketing and biz dev at the height of tech expansion, Whit supports brands in growing their businesses.
Aug
11
How to Actually Build a Brand Reputation of Authenticity

How to Actually Build a Brand Reputation of Authenticity

Spoiler alert: you're going to need to walk the walk, talk the talk, and do this again and again and
3 min read
Jun
20
On Core Memories

On Core Memories

Recently, I was chatting with some colleagues about ice cream cake. My birthday always fell around the last day of
1 min read
Jun
10
5 Reasons Why I Hate Mandated OEM Websites

5 Reasons Why I Hate Mandated OEM Websites

The top 5 reasons why OEM mandated websites suck and I hate them. Sincerely, an automotive marketer.
3 min read
May
31
Marketing Idea: Textured Elevator Signage

Marketing Idea: Textured Elevator Signage

How I got here: 1. Talking about J. Lo. 2. Fashion lines 3. How timeless J. Lo. is 4. How
1 min read
May
19
sign for lawn mowing

Lessons in Sales From a 13-Year-Old Kid

My 13 y/o neighbour has more hustle than half of the “professional” sales reps out there. When was the
1 min read
May
10
On Car Dealerships and Crypto: Does it Make Sense?

On Car Dealerships and Crypto: Does it Make Sense?

AutoRemarketing Canada shared today [https://www.autoremarketing.com/arcanada/cion-digital-now-providing-cryptocurrency-services-canadian-dealers] that Cion Digital will be expanding into Canada, giving dealers
2 min read
May
05
Why Attribution Doesn't Matter

Why Attribution Doesn't Matter

First things first: it's not that attribution doesn't matter, but it's that attribution doesn't matter as much as you think
2 min read
May
02
Three Steps to an Email Marketing Content Sandwich 🥪

Three Steps to an Email Marketing Content Sandwich 🥪

There are many terrible emails out there, and many amazing ones. After creating campaigns for almost 10 years, I've been
2 min read
Apr
26
How to Actually Display Vehicles on Your Lot So People Will Notice

How to Actually Display Vehicles on Your Lot So People Will Notice

Use Your Inventory to Make Friends This is the lowest barrier-to-entry way to create an interruption in your dealership's local
1 min read
Apr
22
How To Use Your Physical Business to Win More Local Customers

How To Use Your Physical Business to Win More Local Customers

Something that I’ve been noticing lately is that many businesses don’t use their physical space as a way
4 min read