How to Actually Build a Brand Reputation of Authenticity
Spoiler alert: you're going to need to walk the walk, talk the talk, and do this again and again and
On Core Memories
Recently, I was chatting with some colleagues about ice cream cake.
My birthday always fell around the last day of
5 Reasons Why I Hate Mandated OEM Websites
The top 5 reasons why OEM mandated websites suck and I hate them. Sincerely, an automotive marketer.
Marketing Idea: Textured Elevator Signage
How I got here:
1. Talking about J. Lo.
2. Fashion lines
3. How timeless J. Lo. is
4. How
Lessons in Sales From a 13-Year-Old Kid
My 13 y/o neighbour has more hustle than half of the “professional” sales reps
out there. When was the
On Car Dealerships and Crypto: Does it Make Sense?
AutoRemarketing Canada shared today
[https://www.autoremarketing.com/arcanada/cion-digital-now-providing-cryptocurrency-services-canadian-dealers]
that Cion Digital will be expanding into Canada, giving dealers
Why Attribution Doesn't Matter
First things first: it's not that attribution doesn't matter, but it's that
attribution doesn't matter as much as you think
Three Steps to an Email Marketing Content Sandwich 🥪
There are many terrible emails out there, and many amazing ones. After creating
campaigns for almost 10 years, I've been
How to Actually Display Vehicles on Your Lot So People Will Notice
Use Your Inventory to Make Friends
This is the lowest barrier-to-entry way to create an interruption in your
dealership's local
How To Use Your Physical Business to Win More Local Customers
Something that I’ve been noticing lately is that many businesses don’t use their
physical space as a way
