Jun
20
On Core Memories
Recently, I was chatting with some colleagues about ice cream cake.
My birthday always fell around the last day of
1 min read
Whit Norrad
Whit's on mission to scale your local business. With over 10 years of experience in marketing and biz dev at the height of tech expansion, Whit supports brands in growing their businesses.
Jun
10
5 Reasons Why I Hate Mandated OEM Websites
The top 5 reasons why OEM mandated websites suck and I hate them. Sincerely, an automotive marketer.
3 min read
May
31
Marketing Idea: Textured Elevator Signage
How I got here:
1. Talking about J. Lo.
2. Fashion lines
3. How timeless J. Lo. is
4. How
1 min read
May
19
Lessons in Sales From a 13-Year-Old Kid
My 13 y/o neighbour has more hustle than half of the “professional” sales reps
out there. When was the
1 min read
May
10
On Car Dealerships and Crypto: Does it Make Sense?
AutoRemarketing Canada shared today
[https://www.autoremarketing.com/arcanada/cion-digital-now-providing-cryptocurrency-services-canadian-dealers]
that Cion Digital will be expanding into Canada, giving dealers
2 min read
May
05
Why Attribution Doesn't Matter
First things first: it's not that attribution doesn't matter, but it's that
attribution doesn't matter as much as you think
2 min read
May
02
Three Steps to an Email Marketing Content Sandwich 🥪
There are many terrible emails out there, and many amazing ones. After creating
campaigns for almost 10 years, I've been
2 min read
Apr
26
How to Actually Display Vehicles on Your Lot So People Will Notice
Use Your Inventory to Make Friends
This is the lowest barrier-to-entry way to create an interruption in your
dealership's local
1 min read
Apr
22
How To Use Your Physical Business to Win More Local Customers
Something that I’ve been noticing lately is that many businesses don’t use their
physical space as a way
4 min read
Apr
22
On Single Serving Friends
Today, I’m heading off on a cross-country flight to be the best maid of honour
ever for a friend
2 min read